Early childhood researcher, Urie Bronfenbrenner found that fathers generally think that they spend 20 minutes a day talking with their children.
Using lapel recorders, researchers found that those same fathers actually spent 37 seconds a day talking with their children.
Children spend 7 hours in a school setting, 2 hours (US average) in front of the TV, and a couple of hours of the world’s cultural input through music. How much impact can 37 seconds have? Amazingly, a tremendous amount. Children so value parental interaction that even ½ minute can win out against 660 minutes if it comes from Dad.
Research also shows that more that 37 seconds from a parent is a better thing.